Ads over IPTV
IPTV - short for Internet Protocol TV is an emerging technology that has significant and positive implications on targeted advertising and personalization. A recent study by Accenture talks about IPTV and the lack of public understanding of what is to come. The article does state "The under 25 set is used to personalization".
I've been privy to some of the early work by Verizon and SBC/AT&T in rolling out commercial IPTV. While the traditional model of channels might apply in the early phases, ultimately the door is open to an on-demand environment. Conceptually, instead of having all of the channels available on the box, a consumer would pull the desired content through one channel whenever they want it. This opens up nearly limitless possibilities in terms of programming and options. In this scenario, the advertiser would buy ad-space at a consumer or device level rather than buying at a program/day - time part level. It really changes the whole dynamic of the advertising and could allow more direct interaction and feedback from the consumer.
-Andy
posted by Andy Huckaba @ 2:31 PM
1 Comments:
Just wondering if you'd be interested in bloging / podcasting about Matrixstream's cutting edge video on demand and IPTV Technology ( TV over broadband ). This is a technology that allows the consumer to receive a potential for unlimited VOD / IPTV content up to 1080P in H.264 codec over any broadband connection on a PC Player or set top box for TV ( IMX1020 1080P High definition STB - the world's first 1080P H.264 STB ) If you'd like to see pictures and video's of the this new STB you can go to www.matrixstream.com/presskit . Let us know if your interested.
Yours Truly Aaron Keogh
Tel: 604-291-7727
E-mail: aaron@matrixstream.com
Website: www.matrixstream.com
Post a Comment
<< Home