What's to Come

Who's Ready?!

Who's ready for targeted advertising? Apparently nobody is yet. At least in TV advertising and mobile advertising. There is so much money in the traditional, broadcast advertising methods that the change to a more streamlined, more efficient method is a slow and earth shaking event. The problem is that the ad money will shift to mediums that produce better responses and accountability. We're already seeing a shift to Internet advertising. Traditional media needs to move to a better model or face the loss of significant ad revenues.

Carriers from the cable and mobile industries just don't seem to have their ducks in a line to deliver ads to a specific household or mobile device. Wonder how far away they really are from doing this? If you follow the press releases and company promos, it's easy to get the impression that these engines are up and running. Recent experience has shown differently.

I predict that the carriers are not going to be the drivers for targeted advertising. They need the advertisers coming to them, demanding the capability to effectively and efficiently reach only their targeted audience, with analytics on the back-end that are timely and reliable.

Let me know what you're seeing and hearing out there.

-Andy

posted by Andy Huckaba @ 5:50 PM