What's to Come

They're Still Not Ready - Part 2

Still more evidence of the maturity level of the targeting market can be found in an article called Picking Your Spots on the TelecomDirectNews.com site.

Most of the major cable operators last year implemented a way to target ads by regions sometimes as small as metro zip code areas, but that measure was largely preparatory for what comes next.

I don't know about you, but for the most part, I don't have the same profile as my neighbors. I'm not sure this is much better than pure broadcast advertising. The author of this article realizes that the goal is targeting at a household level. I'm not sure the incremental steps in getting there will capture the attention of the advertisers.

posted by Andy Huckaba @ 11:53 AM