I'm Back!
Sorry for the break from posting. I'm back and looking at issues involving advertising, targeting and analytics. I may take a detour periodically to review other like or interesting issues.I just ran across an article from the WSJ entitled Nielsen Plans to Track Viewership Of TV Commercials for First Time. Very interesting concept that may cause more problems than it solves.
From the article:
Both TV networks and advertisers expect the new Nielsen ratings will show that viewership declines noticeably when a program breaks for commercials. A particularly big drop could fuel advertisers' push for changes in how ads are incorporated into shows, reinforcing demands for fewer or shorter ad breaks and lower ad rates. It could also accelerate the flow of advertising dollars out of television to the Internet and new digital media.
Take a look and let me know your thoughts.
-Andy
posted by Andy Huckaba @ 1:11 PM
1 Comments:
This shouldn't be a shocking revelation, but it sounds like through Nielson's research we'll find the hard data that we didn't want to necessarily see. We've known for years that advertisers would be moving away from the traditional broadcast model. This seems as if it will accelerate the process, which is both good and bad.
It'll force advertisers to get more creative with the way they place their ads, as well as making sure the content is relevant to the viewer/user.
I'd imagine any ill-effects from this will be balanced out by the push for better targeted advertising.
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