The Great Cell-Phone Advertising Threat
I got a chuckle when I read the article in ComputerWorld entitled The great cell-phone advertising threat: They're coming, but there are smart and dumb ways to handle themIt's by Craig J. Mathias, a principal with Farpoint Group. He captures what many are thinking in terms of their frustrations with ads everywhere. More importantly though, he ends it with the statement:
And this brings me to a possible long-term solution - targeted ads. We have the technology to send given users advertising that they want to see. This can be done by allowing a customer to go to a Web site and click on his particular advertising preferences. In the market for a new car? Then car ads should be welcome, and ditto for just about everything else. We also have the technology to support this mode of operation, combining opt-in with content specific to the individual. If the carriers are smart (and they're not always), this is the route they'll go when it comes to mobile ads. But the first time a carrier interrupts my train of thought on an important business call with an ad, my relationship with them will be history.
Check it out!
-Andy
posted by Andy Huckaba @ 1:29 PM
1 Comments:
advertising will always exist as long as the benefit or value outweighs the cost. The carriers will support it as long as the ad revenue is greater than the churn rate. and if the ads get too consuming, new, "ad free" services will be created as well (just think satellite radio vs. commercial radio). But hey, I prefer NPR if I'm listening to the radio at all, which only happens if I forgot my iPod.
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