What's to Come

What Do I get in Exchange?

Reacting to a blog on Mediapost called 2007 Mobile Advertisers Ask: Can You See Me Now? I think the author is right on when he talks about the contract between the advertiser and the advertisee. You see, in mobile, as in any ad medium it has to be worth it to take the ads. On television we tolerate, and yes, sometimes even enjoy ads, always knowing that they are paying part of the bill for the programming. Same deal on the Internet. We enjoy the vast amount of content and entertainment because of ads. So, on mobile phones, we pay and pay and pay the carrier for minutes, text messages (now 15 cents per on some carriers), data, mobile web, video, music, ringtones, picture mail and so on and so forth. Now ads are being introduced. If they are any more than banners then there needs to be a compelling value proposition back to the consumer. I'm not sure the carriers have crossed this bridge, but to realize the potential for mobile ads, they will have to!

Go read the blog on Mediapost and let me know your thoughts.

-Andy

posted by Andy Huckaba @ 4:12 PM