Friday, October 19, 2007

New World Order for Advertisers and Media Owners

From mediapost.com is a blog post called The Spread: New World Order by John Billett. Below is the opening:

Recently, I was asked to give a presentation on the "New World Order" for advertisers and media owners. What a daunting challenge.....



He writes about Media Owners, Manufacturers, Media Agencies and Consumers and how their roles change.

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