More Stats on Media Usage
The November 5th Research Brief from the Center for Media Research is an article titled: Consumers Staying Tuned to TV's, But Some Pick Online. What we see are astounding numbers of TV hours per household:According to the Nielsen report:
The total average time a household had a TV set tuned during the 2006-2007 television year was 8 hours and 14 minutes per day The average amount of television watched by individual viewers during the 2006-07 television year dipped by 1 minute per day to 4 hours and 34 minutes
It's hard to imagine these numbers because none of us have our TVs tuned this many hours each day! However, it is not hard to imagine the allure of television for advertisers given this kind of traction.
Another chart from the report is very interesting and adds to my ongoing collection of statistics.
| Key US TV and Internet Metrics (2006 & 2011 millions) | ||
|
| 2006 | 2011 |
| TV viewers | 283.5 | 298.5 |
| Broadband Internet users | 133.4 | 200.2 |
| Online video viewers | 114.3 | 183.0 |
| TV households | 111.6 | 119.4 |
| Broadband households | 54.6 | 89.9 |
| VOD enabled households | 29.7 | 58.4 |
| DVR households | 18.6 | 45.1 |
| Source: eMarketer, October 2007 | ||
One more quote to leave you with:
Paul Verna, senior analyst at eMarketer, suggests that "Rather than a wholesale shift in viewership from TV to the new-media channels, both media will actually grow in the next several years. Internet video will entrench itself in the content mainstream, right alongside TV, albeit not in such pervasive numbers."
posted by Andy Huckaba @ 10:47 AM
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