Products/Services

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Finity Technologies, Inc. provides campaign management and analytics applications to advertisers and their agencies that allow for addressable ads over mobile and television media. Use of our product provides the advertiser with the customers they want and a clear sense of return-on-investment for their advertising spend.

Products:

Campaign Manager ­ takes input from multiple sources and allows the user to define their targeted customer group. The tools allow for refinement of the resulting information optimizing key data  such as cost, reach, frequency and probability. Results are sent in the form of an electronic ad insertion order to the appropriate carriers and publishers for insertion into their programming.

Analytics ­ Uses a robust analytics engine to quickly bring together disparate sources of data for the purposes of data selection within campaign management and campaign results reporting.

Market:

Finity addresses a new market of addressable advertising enabled by the emergence of digital television and broadband, rich-media enabled mobile devices. With each of these platforms, a two-way data path is available to personalize the user experience. Because of the advancement in technology, Finity is able to send advertisements directly to the customers who meet a certain targeting criteria. This allows for an increase in the relevancy of the ads for the customer and a higher response rate for the advertiser.

The domestic market for mobile advertising currently claims over 190 million subscribers with roughly 30% who have data capabilities. The television market claims over 111 million domestic subscribers. U.S. ad spending currently approaches $280 billion per year with television claiming $60 billion. As seen with Internet advertising, the industry will experience a shifting of ad dollars from traditional media to those venues that provide the most accountability and best R.O.I. Revenue Model:

 

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