Archive for the ‘social networking’ Category

A bunch of social media stats

Hats off to Socialnomics-Social Media Blog in their recent post: Statistics Show Social Media Is Bigger Than You Think

  1. By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network
  2. Social Media has overtaken porn as the #1 activity on the Web
  3. 1 out of 8 couples married in the U.S. last year met via social media
  4. Years to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.
  5. If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia
  6. Yet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this)
  7. comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network
  8. 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
  9. 1 in 6 higher education students are enrolled in online curriculum
  10. % of companies using LinkedIn as a primary tool to find employees….80%
  11. The fastest growing segment on Facebook is 55-65 year-old females
  12. Ashton Kutcher and Ellen Degeneres have more Twitter followers than the entire populations of Ireland, Norway and Panama
  13. 80% of Twitter usage is on mobile devices…people update anywhere, anytime…imagine what that means for bad customer experiences?
  14. Generation Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen
  15. What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
  16. The #2 largest search engine in the world is YouTube
  17. Wikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English
  18. There are over 200,000,000 Blogs
  19. 54% = Number of bloggers who post content or tweet daily
  20. Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
  21. If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour
  22. Facebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0
  23. 25% of search results for the World’s Top 20 largest brands are links to user-generated content
  24. 34% of bloggers post opinions about products & brands
  25. People care more about how their social graph ranks products and services  than how Google ranks them
  26. 78% of consumers trust peer recommendations
  27. Only 14% trust advertisements
  28. Only 18% of traditional TV campaigns generate a positive ROI
  29. 90% of people that can TiVo ads do
  30. Hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009
  31. 25% of Americans in the past month said they watched a short video…on their phone
  32. According to Jeff Bezos 35% of book sales on Amazon are for the Kindle when available
  33. 24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.
  34. In the near future we will no longer search for  products and services they will find us via social media
  35. More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.
  36. Successful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second
  37. Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser

Go to the article http://socialnomics.net/2009/08/11/statistics-show-social-media-is-bigger-than-you-think/ for a video and the corresponding references.

-Andy

Some Twitter Stats

A new Twitter study by San Antonio Web data analytics firm Pearanalytics. Enjoy the stats below and the article titled Twitter is lean on news, study shows from the Wichita Business Journal

  • 40.5 percent of the updates fell in the “pointless babble” category. An example: “I am eating a sandwich now.”
  • 37.5 percent of the comments were conversational — a back-and-forth discussion on a topic
  • 8.7 percent had pass-along value — tweets that were re-broadcast or re-tweeted
  • 5.8 percent were self-promotional
  • 3.75 percent were spam — the equivalent of junk mail
  • 3.6 percent were news

Based on my own experience the news category is quite a bit higher and the self-promotional is lower.

Your thoughts?

Andy

The Future of Television??

Just finished reading a Forbes article by Sramana Mitra titled The Future of Television.  She talks about the future business model for television content distribution. She correctly points to a world of video on demand and visits the challenges for ISPs, cable, phone and satellite companies.

The shift that has happened is that consumers now have the control. Their options have increased dramatically and they don’t have to play by all of the old rules.

Visiting my son in his loft in Lawrence Kansas, I saw the beginning of a new wave of content viewing. He has a high speed broadband connection, a Mac-Mini, a 47″ LCD HDTV, a wireless keyboard and mouse and a mini-remote to interact with the Mac-Mini. He is using Boxee.tv which is in alpha to serve up the content.

From boxee.tv:

on a laptop or connected to an HDTV, boxee gives you a true entertainment experience to enjoy your movies, TV shows, music and photos, as well as streaming content from services like Netflix, MTV, Pandora and flickr

What I saw was a very clean interface allowing the user to navigate to various media providers (HULU, Pandora, YouTube, CNet, etc.). Using the mini remote, you can easily go to categories, programs, movies, pictures, music and many other options. The program also allows for a social network where you can see what your friends are watching. The integration of all of these features is quite good for an early stage service.

 

Netflix interface for Boxee.tv

Netflix interface for Boxee.tv

 

 

Going into the video section, especially for TV programs, the list is exhausting. It is in alphabetic order allowing you to select a starting letter on the right side of the screen to see programs beginning with that letter.  There is a search function assuming you know the name of the show.  I found the search and navigation a little overwhelming and lacking. I’m not sure how much of this is my pre-programming to think about channels and not about programs.

Some of the content was not as clear as hoped for, but I suspect this will improve over time.

 

Video Sub-Menu on Boxee.tv

Video Sub-Menu on Boxee.tv

 

 

The dramatic shift is away from channels and to content. The tool needs more refined search and categorization. I do think it offers so much more and gives the user complete control. 

The maturation of services like Boxee.tv and HULU will leave many considering dropping their cable, boosting up their broadband speeds and going to a complete “on-demand” environment.

I look forward to your comments and insights.

 

-Andy

The Benefit of Twitter and Other Social Networks

This is a very difficult post for me. My dad died on March 10. It was very unexpected and in the course of 48 hours, he went from healthy to dead, shocking all of us.  I was with him in the hospital from nearly the beginning and, not knowing the final outcome of the ordeal, I thought about how I would communicate with friends and family to let them know what was happening.

Armed with my Blackberry, I decided that the best way to get the word out was to use Twitter feeding into the status of Facebook, LinkedIn and Plaxo. Most of our family around the country are now using Facebook, so this seemed to be the most logical place to convey the events that were to unfold.

My Twitter stream was as follows: I reversed the order so the earliest posts show first which is opposite of what is logged on Twitter.

getting ready to go to Columbia to see my Dad in the hospital1:55 PM Mar 8th from web

Dad is resting in the hospital. He’ll have a cardiac cath. procedure early in the morning to figure out what’s up with the chest pains.10:13 PM Mar 8th from web

In Columbia. Saw Dad at the hospital. He’s resting now and will have a cath procedure early tomorrow4:25 AM Mar 9th from txt

hurry up and wait no wonder healthcare costs are out of control8:30 AM Mar 9th from mobile web

Dad’s in the Cath Lab. should be done in 1 1/2 hours9:06 AM Mar 9th from mobile web

Dad will have bypass surgery today or tomorrow10:54 AM Mar 9th from mobile web

in ICU right now Dad is a little disoriented and wants to leave1:37 PM Mar 9th from mobile web

Dad is in surgery. Should be out in 3 – 4 hours3:41 PM Mar 9th from mobile web

dad is out of surgery with 4 bypasses and things seemingly went well8:03 PM Mar 9th from mobile web

saw Dad. He’s hooked up to all sorts of stuff and won’t be awake for many hours9:48 PM Mar 9th from mobile web

time to go to Mom & Dad’s for much needed rest9:49 PM Mar 9th from mobile web

finally a good nights sleep. Off to the hospital pretty soon to see Dad. I suspect he’s not conscious yet.8:45 AM Mar 10th from web

some problems with Dad. Double up your prayers. Will update asap9:50 AM Mar 10th from mobile web

Dad is fighting for his life. major issues with major organs. Keep praying!11:00 AM Mar 10th from mobile web

The oxygen level in Dad’s blood is very low likely causing the problems with other organs12:12 PM Mar 10th from mobile web

The docs are trying to fix this, but it is very critical right now12:13 PM Mar 10th from mobile web

my Dad just died. He was a wonderful husband, a great dad and the smartest guy I knew. I will miss him terribly1:32 PM Mar 10th from mobile web

James A. Huckaba, 1936 -2009 – http://tinyurl.com/cx8tp84:17 PM Mar 11th from web

Dad’s Obituary http://tinyurl.com/ck9bq48:26 PM Mar 11th from web

 

Friends and relatives were able to follow the updates as this real-life drama unfolded. I didn’t have to make hundreds of calls, people were able to make travel plans and the updates became somewhat riveting to many who were anxious for the newest update and hopeful of good news.  One of my friends back in Lenexa called it “surreal” to follow these events.  Relatives from many places around the country said they couldn’t wait to check for the next update. I compare it to “The Truman Show” where someone’s real life is played out in front of a television audience. The personal connection people gain from this interaction is significant.

Looking back, I used the tools that were readily available to me to reach an audience of people who really cared about my dad and our family and it worked!  With minimal effort on my part, the news was spread and I was able to focus my attention on Dad and his last hours alive. That…. of course is most important!

New Social Networking Site

I don’t typically use this forum to promote things, but a client of mine has recently launched a very promising and well designed social networking site for people of the Catholic faith.

Go to http://www.mycatholicvoice.com to participate. It already features thousands of professionally created audio, video and literature entries. Since launch, they are now picking up the user generated content as well. It’s a must for those wanting to deepen their Christian faith.

Stats on Social Networks

Statistics on Social Network traffic from TechCrunch The Global Race Among Social Networks Heats Up. Keep an Eye on Hi5, Friendster, and Imeem

It’s becoming a way of life!

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