Archive for October, 2006

Research Shows that Targeting and Relevance are Key to Making Mobile Advertising Work

In a release entitled Research Shows that Targeting and Relevance are Key to Making Mobile Advertising Work from Business Wire, the obvious is stated as to the relationship between targeting and effectiveness of ads. Problem is, the carriers are talking about this, but doing the broadcast version. So much more can be done in terms of targeting on this platform.

-Andy

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