Archive for December, 2006

Wireless Enters the Political Arena

Good article from Wireless Week entitled Wireless Enters the Political Arena .

Campaign advertising could see a boom, too, he says, since wireless phones are ever-present and capable of downloading increasingly complex video and other digital content.

The trend was evident in this past election in the United States. For example, Verizon Wireless, marketed a special 3-day package of election result coverage in November that allowed users to track news on specific races, top races and have access to political news stories from the Associated Press.

Does this open up the communication and process or does this pummel the public with political ads through another type of media? What are the implications on mobile advertising? Should opt-in or opt-out be required for political messages?

-Andy

U.S. Mobile Subscriber Monthly Consumption

I found this chart to be interesting.

U.S. MOBILE SUBSCRIBER MONTHLY CONSUMPTION OF CONTENT AND APPLICATIONS, MAY


Activity subscribers
(in thousands)
Percent Percent change
Sent text message 69,048 36.3 5.9
Used photo messaging 22,644 11.9 8.0
Browsed news and information 19,038 10.0 5.4
Purchased ringtone 18,830 9.9 4.0
Used personal e-mail 13,823 7.3 7.2
Used mobile instant messenger 12,221 6.4 4.6
Used work e-mail 7984 4.2 8.4
Purchased wallpaper or screensaver 6609 3.5 (1.8)
Downloaded mobile game 4840 2.5 8.5
Source: M: Metrics

Just a validation of the dominance of text messaging on phones. In that light, I’m working with a company called TextCaster that allows texting from the PC to mobile phones. People opt-in to an application and then can receive updates on their phones. Pretty simple, but it really works. Current applications include University Athletics, school district news, media news updates, election offices and public safety. The CEO is Rob Sweeney and their website is http://www.textcaster.com/.

-Andy

Insider’s Report 12/2006

A few times a year often quoted Robert Coen of Universal McCann Presents an Insider’s Report on Advertising Expenditures

It’s worth the read.

-Andy

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