What’s To Come

Good article from Wireless Week entitled Wireless Enters the Political Arena . Campaign advertising could see a boom, too, he says, since wireless phones are ever-present and capable of downloading increasingly complex video and other digital content. The trend was evident in this past election in the United States. For example, Verizon Wireless, marketed a [...]

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I found this chart to be interesting. U.S. MOBILE SUBSCRIBER MONTHLY CONSUMPTION OF CONTENT AND APPLICATIONS, MAY Activity subscribers(in thousands) Percent Percent change Sent text message 69,048 36.3 5.9 Used photo messaging 22,644 11.9 8.0 Browsed news and information 19,038 10.0 5.4 Purchased ringtone 18,830 9.9 4.0 Used personal e-mail 13,823 7.3 7.2 Used mobile [...]

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A few times a year often quoted Robert Coen of Universal McCann Presents an Insider’s Report on Advertising Expenditures It’s worth the read. -Andy

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