Archive for March, 2008

Trends For Political Advertising

BIGresearch did a “Simultaneous Media Survey” looking at the breakdown of how people with different political affiliations used media.

Top 3 New Media Usage (Regularly/Occasionally)
Republicans Democrats Libertarians Independents
Cell Phone 88.9% Cell Phone 88.4% Cell Phone 86.5% Cell Phone 86.4%
Video Gaming 42.9% IM Online 52.3% Video Gaming 57.1% IM Online 48.2%
IM Onlin 42.6% Video Gaming 47.0% IPOD/MP3 Player 56.6% Video Gaming 46.9%
Source: BIGresearch, March 2008

“According to the analysis, the top three used most among Democrats, Republicans and Independents include cell phones, video gaming and instant messaging.”

This research is cited in an article from The Center for Media Research entitled “New Media Offers Cost Effective Alternative to Political Media Budgets” Posted March 25th, 2008 by Jack Loechner.

Pay attention to where the money is spent in this election cycle and how the media consultants for the campaigns are using the data above to better reach their intended audience.


FCC redefines “broadband”

768Kbps?? fast? Surely you jest!

In an article entitled FCC approves new method for tracking broadband’s reach from CNet, and cited by Engadget, there is some movement in realizing all of the data and FCC reports to-date are really bogus and a new way to count who has broadband and what is broadband is a-foot.  See the quotes from a couple of the FCC Commissioners below:

“When companies and investors put money into e-commerce or voice over Internet Protocol or Internet video…they need to know what kind of broadband infrastructure America actually has,” Copps said.

Democratic Commissioner Jonathan Adelstein said, “This is really the first step toward the national broadband strategy that we so desperately need.”

The major components are:

  1. definition of broadband
  2. reporting of upload and download speeds
  3. How upload and download speeds are determined
  4. Reporting of broadband subscribers at a census block level instead of Zip Code
  5. ISPs will not have to report what they charge for broadband….Yet

All but #5 are a good step forward, but they’re not looking at reality if they think broadband is 768Kbps. Sure it’s faster than dial-up and the old standard of 200Kbps, but it doesn’t accommodate one of the fasting growing segments on the internet and that’s streaming video. I’d hate to try to watch a video at 768Kbps maximum.

Reporting at a census block level is a very good improvement and takes a realistic look at much smaller segments.

Keep going FCC! Again, it’s time for that “Man on the Moon” vision for broadband in America! A vision that will push the limits of the technology into even greater spheres.


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