Archive for January, 2009

Senate Bill delays DTV Transition

The U.S. Senate just passed a bill to delay the DTV Transition from February 17 to June 12. Senate Passes Bill to Delay Transition to Digital Television  

Seems like a big waste of money for the broadcasters and the Federal Government. So much has been put into publicity for the February 17 date. Can we confuse the public any more???

Referring to “Top 10 Media Trends in 2009”

Worth a read, from the 2009 edition of Deloitte’s TMT Predictions, Top 10 Media Trends in 2009  Sorry for the Romainian version of the WSJ, but the article is in english.  Some of the old standards are there like Mobile Advertising will double and user generated content will be replaced by more professional content. I don’t see it!  I believe user generated content will continue to explode, especially with YouTube and Twitter. Mobile Advertising will show some modest growth, but the advertising world still doesn’t get the model. They still are looking for eyeballs and until they understand the concept of targeted eyeballs, they’ll continue to buy mass media over targeted media.



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