I ran across an interesting article from the Washington Post talking about the fate of newspapers, online versions and journalism. What If: The New New York Times . The article reflects on the question, What if 10% of the writers at the NY Times walked out? The article then makes the claim that journalism isn’t dead, just the traditional overhead associated with putting out a paper or magazine.
One of the subheads is: “Journalism Isn’t Dead. Just The Old Business Part Of It”. Under this section the writer talks about the power of the personal branding and credentials that the top journalists have. Their content still is of great interest to the public, just the what that content is delivered is changing.
A comparison, certainly not to scale of the NY Times, but relevant is the creation of KCMETROPOLIS.ORG. This online journal was created in the Fall of 2008 in response to the Kansas City Star laying off many of their performing arts critics. The Arts community led by some close friends of mine quickly realized a big void in coverage of the performing arts was apparent and set out to engage a number of very good writers to keep the coverage going. While still early, they’ve enjoyed an increased following and credibility in this community. A new model with low overhead.
I encourage you to take a look. I think this gives some good insights to how the industry might shake out.