Archive for July, 2009

Insightful Article on Journalism, Newspapers and A New Model

I ran across an interesting article from the Washington Post talking about the fate of newspapers, online versions and journalism. What If: The New New York Times . The article reflects on the question, What if 10% of the writers at the NY Times walked out?  The article then makes the claim that journalism isn’t dead, just the traditional overhead associated with putting out a paper or magazine.

One of the subheads is: “Journalism Isn’t Dead. Just The Old Business Part Of It”.  Under this section the writer talks about the power of the personal branding and credentials that the top journalists have. Their content still is of great interest to the public, just the what that content is delivered is changing.

A comparison, certainly not to scale of the NY Times, but relevant is the creation of KCMETROPOLIS.ORG. This online journal was created in the Fall of 2008 in response to the Kansas City Star laying off many of their performing arts critics. The Arts community led by some close friends of mine quickly realized a big void in coverage of the performing arts was apparent and set out to engage a number of very good writers to keep the coverage going. While still early, they’ve enjoyed an increased following and credibility in this community. A new model with low overhead.

I encourage you to take a look. I think this gives some good insights to how the industry might shake out.

Data On Social Media Use

Stats taken from

According to a new study by Anderson Analytics that involved 5,000 U.S. social media users:

  • 61% of social media users are under age 35
  • 55% of social media users are female
  • 29% of Facebook and LinkedIn users say they could “probably do without” the popular networks
  • 35% said they could do without MySpace
  • 43% could live without Twitter
  • Under 35, people rely on social networks for “fun” and contacting friends
  • Older consumers use them to stay in touch with family and friends
  • 75%  said Facebook was their most valuable network, 65% who cited MySpace
  • 30% said LinkedIn was their most valuable network
  • 12%  said Twitter was most valuable
  • 32% of male respondents said using social media for business/career contacts was a key benefit, 22% for females

The Anderson report also found an estimated 110 million people in the U.S., 36% of the total population, use social media regularly. Of that group, Facebook dominates with 78 million regular users, followed by MySpace with 67 million, Twitter with 17 million, and LinkedIn with 11 million regular users.

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