Archive for July, 2011

QR Codes – Part 2

A friend tweeted the article – 6 Things to Know About Using QR Codes in Content Marketing  By NATE RIGGS | Published: JULY 27, 2011

A nice job looking at QR Code usage, what to do and what not to do. There is also a nice graphic showing Kendall Jackson Wine’s mobile application – http://44doors.com/technology/

 

Now we’re talking!  This shows a system of social media connections to promote their company and products.  QR Codes are one of these elements.

Last weekend I was at a soccer game at Livestrong Sporting Park in Kansas City. QR codes were on the tickets, each seat in the stadium, and the programs. They are doing a good job encouraging the easy sharing of information and in fact, the social interaction of their fans through QR Codes.  More of this good stuff to come!

 

Enjoy!

My odd fascination with QR Codes

I have been thinking about QR codes lately and in my blind state of excitement have dreamed of all sorts of uses for this square, two-dimensional maze.  I know they’ve been around for awhile, but smartphones and their cameras have now advanced to a point where the possibilities and practical use of QR Codes is reality.

This week I was eating at a great German place in the Kansas City Freight District and we started talking to the owner about QR Codes.  He is about ready to put them on his menus, bier lists, maybe advertisements and such. How incredible would it be to click on a QR Code coming into the restaurant that checked you in on FourSquare and provided a discount for your food, or Click a code to tweet about the tremendous Brat you just ate or beer you just tasted.  A progressive place could really make a splash with these options.  What about downloading the menu to your phone or posting on your blog?

Just about everywhere I turn, I see these opportunities, and it is just a matter of time before these cute little boxes are popping up all over!  Two weeks ago at the Royals/Cubs game I noticed a QR code in the program, scanned it and entered a contest to win free tickets!  I didn’t win….., but it was compelling and easy on a warm summer day at the ballpark.

So, go ahead, scan this code with your phone and enjoy the trip. Start opening your eyes to all of the QR Codes already out there. Scan them, have fun. I think we’ll see a lot more of them in the very near future!

 

Some great resources to review:

http://www.web-hosting-newsletter.com/2011/06/06/lessons-in-the-engagement-of-mobile-users-first-what-is-a-qr-code/

2D codes from AT&T

http://youratt.com/nextdimension?GUID=EAC22CD5-F5AD-4ECF-9E64-BF2891D4CCF1

Pinelas county use of QR codes

http://http//www.youtube.com/watch?v=C2q7U33LmYE

QR codes in NYC video

http://www.youtube.com/watch?v=B3lrcOhmp9g&feature=related

Automotive dealer QR codes

http://www.youtube.com/watch?v=DFCqZSk2E40

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