Social Network Statistics

A good reference of statistics on social networks from Brian Solis – PR-2.0 The top social networks are listed with the demographics of their audiences. Reposted below, but Brian’s blog has some narrative as well:


Data: August 2009
All stats are from Google Ad Planner unless otherwise noted

30-day traffic, (U.S., Worldwide)

Unique Visitors – 110 M, 370 M
Reach – 45.6%, 28.8%
Page views – 52 B, 160 B
Total visits – 3.1 B, 8.7 B
Avg visits per visitor – 28,23
Avg time on site – 20:00, 23:20s

Gender
Male: 43%
Female: 57%

Age

0 – 17: 18%
18 – 24: 7%
25 – 34: 14%
35 – 44: 20%
45 – 54: 24%
55 – 64: 12%
65 or more: 4%

Household Income

$0 – $24,999: 7%
$25,000 – $49,999: 22%
$50,000 – $74,999: 36%
$75,000 – $99,999: 18%
100,000 – $149,999: 12%
$150,000 or More: 5%

Children in Household

Yes: 36%
No: 64%

Education

Less than HS diploma: 22%
High School: 14%
Some College: 36%
Bachelors Degree: 20%
Graduate Degree: 8%

30-day traffic, (U.S., Worldwide)

Unique Visitors – 1.2 M, 4.6 M
Reach – 0.5%, 0.4%
Page views – 31 M, 97 M
Total visits – 7.2M, 21 M
Avg visits per visitor – 6, 4.6
Avg time on site – 6:50, 6:50

Gender
Male: 48%
Female: 52%

Age

0 – 17: 3%
18 – 24: 7%
25 – 34: 20%
35 – 44: 36%
45 – 54: 16%
55 – 64: 14%
65 or more: 3%

Household Income

$0 – $24,999: 22%
$25,000 – $49,999: 29%
$50,000 – $74,999: 16%
$75,000 – $99,999: 20%
100,000 – $149,999: 8%
$150,000 or More: 5%

Children in Household

Yes: 11%
No: 89%

Education

Less than HS diploma: 4%
High School: 7%
Some College: 43%
Bachelors Degree: 32%
Graduate Degree: 14%

30-day traffic, (U.S., Worldwide)

Unique Visitors – 9 M, 23 M
Reach – 3.9%, 1.8%
Page views – 230 M, 410 M
Total visits – 53 M, 98 M
Avg visits per visitor – 5.9, 4.2
Avg time on site – 7:30, 6:50

Gender
Male: 64%
Female: 36%

Age

0 – 17: 11%
18 – 24: 9%
25 – 34: 18%
35 – 44: 29%
45 – 54: 18%
55 – 64: 10%
65 or more: 4%

Household Income

$0 – $24,999: 14%
$25,000 – $49,999: 28%
$50,000 – $74,999: 25%
$75,000 – $99,999: 20%
100,000 – $149,999: 10%
$150,000 or More: 4%

Children in Household

Yes: 22%
No: 78%

Education

Less than HS diploma: 15%
High School: 10%
Some College: 39%
Bachelors Degree: 27%
Graduate Degree: 9%

30-day traffic, (U.S., Worldwide)

Unique Visitors – 1.8 M, 4.6 M
Reach – 0.8%, 0.4%
Page views – 12 M, 28 M
Total visits – 3.9 M, 9 M
Avg visits per visitor – 2.1, 2
Avg time on site – 4:00, 4:10

Gender
Male: 41%
Female: 59%

Age

0 – 17: 8%
18 – 24: 5%
25 – 34: 14%
35 – 44: 25%
45 – 54: 30%
55 – 64: 16%
65 or more: 3%

Household Income

$0 – $24,999: 10%
$25,000 – $49,999: 23%
$50,000 – $74,999: 30%
$75,000 – $99,999: 20%
100,000 – $149,999: 12%
$150,000 or More: 6%

Children in Household

Yes: 19%
No: 81%

Education

Less than HS diploma: 9%
High School: 11%
Some College: 44%
Bachelors Degree: 24%
Graduate Degree: 13%

30-day traffic, (U.S., Worldwide)

Unique Visitors – 19 M, 73 M
Reach – 8.3%, 5.7%
Page views – 1 B, 3 B
Total visits – 94 M, 280 M
Avg visits per visitor – 4.9, 3.8
Avg time on site – 8:00, 9:10

Gender
Male: 45%
Female: 55%

Age

0 – 17: 13%
18 – 24: 9%
25 – 34: 19%
35 – 44: 25%
45 – 54: 21%
55 – 64: 11%
65 or more: 3%

Household Income

$0 – $24,999: 12%
$25,000 – $49,999: 27%
$50,000 – $74,999: 29%
$75,000 – $99,999: 18%
100,000 – $149,999: 10%
$150,000 or More: 4%

Children in Household

Yes: 28%
No: 72%

Education

Less than HS diploma: 16%
High School: 11%
Some College: 41%
Bachelors Degree: 23%
Graduate Degree: 9%

30-day traffic, (U.S., Worldwide)

Unique Visitors – 680K, 2.6 M
Reach – 0.3%, 0.2%
Page views – 16 M, 59 M
Total visits – 3.4 M, 12 M
Avg visits per visitor – 5.1, 4.6
Avg time on site – 8:00, 9:50

Gender
Male: 45%
Female: 55%

Age

0 – 17: 2%
18 – 24: 9%
25 – 34: 24%
35 – 44: 43%
45 – 54: 14%
55 – 64: 7%
65 or more: 2%

Household Income

$0 – $24,999: 30%
$25,000 – $49,999: 30%
$50,000 – $74,999: 15%
$75,000 – $99,999: 15%
100,000 – $149,999: 6%
$150,000 or More: 3%

Children in Household

Yes: 10%
No: 90%

Education

Less than HS diploma: 4%
High School: 4%
Some College: 52%
Bachelors Degree: 32%
Graduate Degree: 8%

30-day traffic, (U.S., Worldwide)

Unique Visitors – 14 M, 31 M
Reach – 6.1%, 2.4%
Page views – 800 M, 1.4 B
Total visits – 85 M, 160 M
Avg visits per visitor – 6, 5.1
Avg time on site – 9:40, 9:00

Gender
Male: 50%
Female: 50%

Age

0 – 17: 3%
18 – 24: 3%
25 – 34: 16%
35 – 44: 31%
45 – 54: 28%
55 – 64: 16%
65 or more: 4%

Household Income

$0 – $24,999: 11%
$25,000 – $49,999: 18%
$50,000 – $74,999: 23%
$75,000 – $99,999: 23%
100,000 – $149,999: 16%
$150,000 or More: 10%

Children in Household

Yes: 10%
No: 90%

Education

Less than HS diploma: 4%
High School: 9%
Some College: 34%
Bachelors Degree: 37%
Graduate Degree: 16%

30-day traffic, (U.S., Worldwide)

Unique Visitors – 570 K, 2.3 M
Reach – 0.2%, 0.2%
Page views – 7.4 M, 21 M
Total visits – 1.6 M, 4.6 M
Avg visits per visitor – 2.7, 2
Avg time on site – 5:40, 5:10

Gender
Male: 52%
Female: 48%

Age

0 – 17: 11%
18 – 24: 10%
25 – 34: 21%
35 – 44: 26%
45 – 54: 19%
55 – 64: 10%
65 or more: 2%

Household Income

$0 – $24,999: 17%
$25,000 – $49,999: 32%
$50,000 – $74,999: 24%
$75,000 – $99,999: 16%
100,000 – $149,999: 8%
$150,000 or More: 3%

Children in Household

Yes: 24%
No: 76%

Education

Less than HS diploma: 14%
High School: 10%
Some College: 48%
Bachelors Degree: 20%
Graduate Degree: 7%

30-day traffic, (U.S., Worldwide)

Unique Visitors – 61 M, 120 M
Reach – 26.1%, 9.1%
Page views – 32 B, 39 B
Total visits – 1.2 B, 1.5 B
Avg visits per visitor – 19, 13
Avg time on site – 23:20, 21:40

Gender
Male: 36%
Female: 64%

Age

0 – 17: 34%
18 – 24: 10%
25 – 34: 12%
35 – 44: 16%
45 – 54: 19%
55 – 64: 7%
65 or more: 2%

Household Income

$0 – $24,999: 7%
$25,000 – $49,999: 39%
$50,000 – $74,999: 35%
$75,000 – $99,999: 11%
100,000 – $149,999: 6%
$150,000 or More: 2%

Children in Household

Yes: 57%
No: 43%

Education

Less than HS diploma: 32%
High School: 12%
Some College: 42%
Bachelors Degree: 10%
Graduate Degree: 4%

30-day traffic, (U.S., Worldwide)

Unique Visitors – 5.6 M, 18 M
Reach – 2.4%, 1.4%
Page views – 250 M, 650 M
Total visits – 28 M, 74 M
Avg visits per visitor – 5, 4.1
Avg time on site – 11:40, 11:40

Gender
Male: 41%
Female: 59%

Age

0 – 17: 15%
18 – 24: 10%
25 – 34: 17%
35 – 44: 25%
45 – 54: 20%
55 – 64: 10%
65 or more: 3%

Household Income

$0 – $24,999: 13%
$25,000 – $49,999: 34%
$50,000 – $74,999: 28%
$75,000 – $99,999: 14%
100,000 – $149,999: 8%
$150,000 or More: 3%

Children in Household

Yes: 36%
No: 64%

Education

Less than HS diploma: 17%
High School: 10%
Some College: 48%
Bachelors Degree: 18%
Graduate Degree: 7%

30-day traffic, (U.S., Worldwide)

Unique Visitors – 120 K, 380 K
Reach – 0.1%, 0.0%
Page views – 1.8 M, 5.1 M
Total visits – 340 K, 920 K
Avg visits per visitor – 2.8, 2.4
Avg time on site – 7:00, 8:00

Gender
Male: 52%
Female: 48%

Age

0 – 17: 6%
18 – 24: 13%
25 – 34: 23%
35 – 44: 34%
45 – 54: 16%
55 – 64: 6%
65 or more: 2%

Household Income

$0 – $24,999: 21%
$25,000 – $49,999: 31%
$50,000 – $74,999: 23%
$75,000 – $99,999: 16%
100,000 – $149,999: 7%
$150,000 or More: 3%

Children in Household

Yes: 22%
No: 78%

Education

Less than HS diploma: 9%
High School: 10%
Some College: 46%
Bachelors Degree: 28%
Graduate Degree: 7%

30-day traffic, (U.S., Worldwide)

Unique Visitors – 4.2 M, 23 M
Reach – 1.8%, 1.8%
Page views – 32 M, 160 M
Total visits – 10 M, 51 M
Avg visits per visitor – 2.5, 2.2
Avg time on site – 4:50, 5:30

Gender
Male: 52%
Female: 48%

Age

0 – 17: 9%
18 – 24: 6%
25 – 34: 17%
35 – 44: 25%
45 – 54: 25%
55 – 64: 14%
65 or more: 3%

Household Income

$0 – $24,999: 13%
$25,000 – $49,999: 25%
$50,000 – $74,999: 27%
$75,000 – $99,999: 20%
100,000 – $149,999: 10%
$150,000 or More: 5%

Children in Household

Yes: 21%
No: 79%

Education

Less than HS diploma: 12%
High School: 11%
Some College: 40%
Bachelors Degree: 25%
Graduate Degree: 13%

30-day traffic, (U.S., Worldwide)

Unique Visitors – 24 M, 66 M
Reach – 10.1%, 5.1%
Page views – 2.1 B, 4B
Total visits – 270 M, 550 M
Avg visits per visitor – 11, 8.3
Avg time on site – 12:10, 11:40

Gender
Male: 43%
Female: 57%

Age

0 – 17: 11%
18 – 24: 8%
25 – 34: 16%
35 – 44: 29%
45 – 54: 20%
55 – 64: 11%
65 or more: 3%

Household Income

$0 – $24,999: 13%
$25,000 – $49,999: 30%
$50,000 – $74,999: 27%
$75,000 – $99,999: 16%
100,000 – $149,999: 10%
$150,000 or More: 4%

Children in Household

Yes: 28%
No: 72%

Education

Less than HS diploma: 12%
High School: 9%
Some College: 47%
Bachelors Degree: 24%
Graduate Degree: 8%

via Quantcast (estimated, for June 2009)

Via Compete.com for June 2009
Unique Monthly Visitors: 1.4 M
Total Visits: 1.8 M

Via Quantcast for June 2009
Gender
Male: 45%
Female: 55%

Education
No College: 45%
College: 42%
Grad. School: 13%

Children in Household
Yes: 59%
No: 41%

Household Income
$0 – $30,000: 20%
$30,000 – $60,000: 28%
$60,000 – $100,000: 29%
$100,000+: 23%

Age
13-17: 7%
18-34: 34%
35-49: 32%
50+: 26%

30-day traffic, (U.S., Worldwide)

Unique Visitors – 1.5 M, 4.6 M
Reach – 0.6%, 0.4%
Page views – 34 M, 73 M
Total visits – 6.1 M, 14 M
Avg visits per visitor – 4.1, 3.1
Avg time on site – 11:20, 9:50

Gender
Male: 34%
Female: 66%

Age

0 – 17: 12%
18 – 24: 15%
25 – 34: 22%
35 – 44: 26%
45 – 54: 15%
55 – 64: 8%
65 or more: 2%

Household Income

$0 – $24,999: 18%
$25,000 – $49,999: 35%
$50,000 – $74,999: 24%
$75,000 – $99,999: 13%
100,000 – $149,999: 7%
$150,000 or More: 2%

Children in Household

Yes: 34%
No: 66%

Education

Less than HS diploma: 16%
High School: 8%
Some College: 50%
Bachelors Degree: 19%
Graduate Degree: 6%

30-day traffic, (U.S., Worldwide)

Unique Visitors – 9.7 M, 11 M
Reach – 4.2%, 0.9%
Page views – 160 M, 160 M
Total visits – 33 M, 35 M
Avg visits per visitor – 3.4, 3.1
Avg time on site – 6:00, 5:30

Gender
Male: 43%
Female: 57%

Age

0 – 17: 6%
18 – 24: 5%
25 – 34: 17%
35 – 44: 27%
45 – 54: 27%
55 – 64: 15%
65 or more: 3%

Household Income

$0 – $24,999: 9%
$25,000 – $49,999: 18%
$50,000 – $74,999: 29%
$75,000 – $99,999: 19%
100,000 – $149,999: 16%
$150,000 or More: 8%

Children in Household

Yes: 15%
No: 85%

Education

Less than HS diploma: 8%
High School: 10%
Some College: 35%
Bachelors Degree: 32%
Graduate Degree: 14%

Via Compete.com for June 2009

Unique Monthly Visitors: 78 M
Total Visits: 459 M

Via Quantcast for June 2009

Gender
Male: 50%
Female: 50%

Education
No College: 48%
College: 39%
Grad. School: 13%

Children in Household
Yes: 43%
No: 57%

Household Income
$0 – $30,000: 20%
$30,000 – $60,000: 27%
$60,000 – $100,000: 27%
$100,000+: 27%

Age
13-17: 19%
18-34: 35%
35-49: 24%
50+: 19%

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