Politics & Social Media: Engaging People

We are in the midst of a charged political season with the high profile campaigns using anyway they can muster to get their messages out, engage volunteers to help their efforts and engage voters. Campaigns have effectively and ineffectively used social media to engage. I mean to use the next several posts on What’s To Come to explore these dynamics.

Effective uses:

  • Increase the number of “touch-points” with voters, donors and volunteers. Use frequent updates on Twitter, Facebook, and blogs in concert to increase the “Buzz” around your campaign. Encourage supporters and volunteers to re-tweet and share posts to their friends and followers.
  • Create a personal connection between the candidate and supporters. Candidates and campaigns who take the time to become part of the social networking community can realize the benefit of direct and personal connections with their supporters. This is much more personal than a mailer or commercial and creates solid, grass-roots support.
  • Get more mileage out of video. Debates, interviews and commercials and be captured and reused using YouTube or other video sites then spread through links on blogs, Twitter and Facebook.
  • Promote an event. Facebook and Twitter are perfect for creating and event and inviting others to attend. Great for parades, fundraisers, forums and yes,,,, Election Day!  A great way to engage in a positive and participatory fashion.

Over the next few days as we edge in on the August 3rd Primary elections, I will discuss some of the ineffective uses of social media in campaigns, elaborate further on things that do work and point to a number of articles that discuss these uses.

What campaign related social media hits are you receiving right now? How does it affect your opinion or level of activity?

Looking forward to your comments!

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