What's To Come

Discussions about trends and things in the future by Andy Huckaba

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Entries from February 2006

Finding the Cause and Effect in Advertising

February 28th, 2006 · No Comments

Today there was an article in the Media & Marketing section of the Wall Street Journal about the AAAA conference in Orlando by Brian Steinberg. Media Buyers Fly Down to Business It talked about changes in the focus of media buyers and advertisers toward “new digital technologies that are fragmenting audiences and forcing advertisers to […]

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Hitting The Mark

February 25th, 2006 · No Comments

An interesting interview was part of an article in Mediapost’s behavioral Insider newsletter named The Merging of TV and BT – by Phil Leggiere, Friday, February 24, 2006. You may need to sign up to view the article, but I believe it is free. In the article, Simmons Research Co-CEO Bill Engler is interviewed. He […]

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Demands of Advertisers

February 22nd, 2006 · No Comments

Around $280 billion is spent in the U.S. on advertising! Big numbers with big expectations. The traditional way is to broadcast or shotgun the ads out and hope they find their target. The adage is We know that 50% of our ads work sometime. We just don’t know which 50%! (This is obviously paraphrased and […]

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We can do it better!

February 18th, 2006 · 2 Comments

OK! I’ve been inspired by Guy Kawasaki through his blogging at http://blog.guykawasaki.com/. Great insights! Good read! Go take a look at it, especially if you are an entreprenurer and/or business owner. So, here’s my first shot: The last time you watched television, what did you do when an irrelevant or irritating ad started? In the […]

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