What's To Come

Discussions about trends and things in the future by Andy Huckaba

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Entries from March 2006

Pressure Points

March 29th, 2006 · No Comments

Movement towards more relevant ads with a resulting higher response rate over television and mobile (i.e., targeted ads) has to be driven by the advertisers and not the carriers. The advertisers need to carve out a portion of their budgets to play in this new world of personal marketing, thus creating pressure points for the […]

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Less Confidence in TV Advertising

March 23rd, 2006 · No Comments

More than three out of four advertisers — 78% to be exact — said they have less confidence today in the effectiveness of TV advertising than they did two years ago, according to a survey released at today’s Association of National Advertisers TV Ad Forum. Click for AdAge/MediaWorks Article. But, there has been little real […]

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Ads over IPTV

March 22nd, 2006 · 1 Comment

IPTV – short for Internet Protocol TV is an emerging technology that has significant and positive implications on targeted advertising and personalization. A recent study by Accenture talks about IPTV and the lack of public understanding of what is to come. The article does state “The under 25 set is used to personalization”. I’ve been […]

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Article on Engagement

March 21st, 2006 · 1 Comment

There was an interesting article in the NY Times today called New Rules of Engagement that talks about advertisers wanting to move to a metric of levels of engagement. Several on the panel cited examples of engagement, but the most interesting to me was an effort by Pepsi to roll out a promotional campaign that […]

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Political Ads – Chapter 2

March 20th, 2006 · 1 Comment

In my previous post “Let’s Talk Politics”, I stated two primary principles: * First, one of my main principles is “targeted ads when done well have a high content value for the consumer” or in politics – they directly translate to votes. * Second, we should never have to see a political ad for someone […]

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What If??? Part 1

March 16th, 2006 · 1 Comment

What if television ads could be targeted so that the ad would be seen regardless of what channel was being watched?This would break down the whole time-spot, program dependent ad buying environment! Instead of a program being targeted, the consumer is directly targeted.

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The Value of Advertising

March 15th, 2006 · No Comments

As I conceived Finity Technologies, there were some underlying principles regarding the value of advertising. First, advertising has a content value to the consumer when properly targeted or addressed. Second, advertising has a high entertainment value to the consumer when well developed. Content Value: Say you’re in the market for a new car. You begin […]

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Who’s Ready?!

March 9th, 2006 · No Comments

Who’s ready for targeted advertising? Apparently nobody is yet. At least in TV advertising and mobile advertising. There is so much money in the traditional, broadcast advertising methods that the change to a more streamlined, more efficient method is a slow and earth shaking event. The problem is that the ad money will shift to […]

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It’s Time for The Third Screen!

March 7th, 2006 · No Comments

One of the hot subjects now is mobile advertising. According to the Mobile Marketing Association MMA there are over 195 million wireless subscribers in the U.S. Compare that to approximately 111 million television households. The possibility for a one-on-one marketing relationship is huge! All of the major wireless carriers are in the midst of exploring […]

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Let’s Talk Politics!

March 3rd, 2006 · No Comments

I dabble in politics holding a city council position in my city. I’ve gained an appreciation for the approach of political campaigns towards reaching their voters. We are able to obtain lists of voters by household, their ages, party affiliation and the past elections in which they voted. From these list we are able to […]

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