What's To Come

Discussions about trends and things in the future by Andy Huckaba

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Entries from April 2006

Ads That Subsidize Mobile

April 27th, 2006 · No Comments

I recently was sent an article from MediaPost entitled Closing The Ad-Support Deal that talked about a fully ad-supported wireless service called Xero Mobile. That means that revenues for the company are not generated from the traditional subscriber fees, but from ads that are placed on the service. This is probably a scary deal for […]

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Small Audiences

April 21st, 2006 · No Comments

The era of mass media is giving way to one of personal and participatory media, says Andreas Kluth. That will profoundly change both the media industry and society as a whole. This is from an interesting article I read called Among the Audience from Economist.com The revolution becomes less about mass media and more about […]

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How Personal Can It Get?

April 17th, 2006 · 1 Comment

Personalization has been a big thing for a number of years in many different venues. The Internet brought this to the forefront where people could have their own personalized home page with their choices of news, content, pictures and so forth. Earthlink and AOL really brought this to the forefront. As mobile phones became more […]

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What About Our Privacy?

April 10th, 2006 · No Comments

I just finished reading an interesting article on IPTV and privacy Risks By Jeffrey Krauss, President of Telecommunications and Technology Policy. It talks about idea that the carrier can keep a record of what I watch and maybe even use it for more personalized marketing in the future. It also talks about aggregating most-watched programs […]

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A Diversion

April 4th, 2006 · No Comments

A couple of random thoughts to share: First, on Guy Kawasaki’’s blog, take a look at the posting on The Art of The Executive Summary. Really some good thoughts and the comments are interesting as well. I’’ve written many executive summaries for businesses and find this overview refreshing, convicting and validating. Guy has a nice […]

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