What's To Come

Discussions about trends and things in the future by Andy Huckaba

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Entries from May 2006

More IPTV and its affect on Advertising

May 31st, 2006 · No Comments

I’d like to point you to an interesting article entitled Addressable IPTV Advertising: Dramatically Increasing Advertising Revenue per Viewer. It has some good stats and thoughts regarding the IPTV world and addressable advertising. The author states: One aspect of the radical change envisaged with IPTV is that TV advertising will become much more personalized. Whilst […]

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They’re Still Not Ready – Part 2

May 24th, 2006 · No Comments

Still more evidence of the maturity level of the targeting market can be found in an article called Picking Your Spots on the TelecomDirectNews.com site. Most of the major cable operators last year implemented a way to target ads by regions sometimes as small as metro zip code areas, but that measure was largely preparatory […]

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They’re Still Not Ready

May 24th, 2006 · No Comments

With all the hype and all the promise of addressable advertising, it’s still not happening. An article I read in MediaPost called Address(ability) Unknown by Jonathan Blum, May 2006 issue does a good job in discussing this space. The article states for all the money invested and all the interest generated, the number of by-the-home […]

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UpFront Dance

May 15th, 2006 · No Comments

I was listening to NPR this morning and a segment was on the Ad Dollars at Issue in TV ‘Upfronts’ by John Ydstie and Kim Masters where the networks roll out their new shows to the advertisers. Last year nearly $9 billion was spent by advertisers on UpFront buys with the networks. The Network’s pitches […]

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Off-Portal Mobile Content – Part 2

May 8th, 2006 · No Comments

Telecom Direct News had a good article titled: The Wireless Back Office, Up Close and Personal It speaks of the inevitability of the growth in off-portal content use by consumers over mobile. It also correctly states the problem of simple search and navigation of this content. Reference back to my post called Going off Portal

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Ad Skipping – Part 2

May 8th, 2006 · No Comments

An article in the New York Times titled Someone Has to Pay for TV. But Who? And How? Deals with the skipping of ads with DVRs and what could happen via manufacturers of equipment to combat (ok, too strong of a word),, address the potential of falling ad revenues as a result of ad skipping. […]

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DVR Users Skipping Ads???

May 5th, 2006 · 1 Comment

In an article from MediaPost.com, entitled Jupiter Calculates Cost Of Ad-Skipping: $8 Billion This Year , the statement is made that 53% of DVR users skip ads and they calculate the cost of this at $8 billion/year. What’s their solution? To make it where DVR users can’t skip ads!! This industry needs to come to […]

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Good Morning Silicon Valley Comment

May 4th, 2006 · 1 Comment

I’m a fan of the blog Good Morning Silicon Valley . Has some pretty funny posts and when you weed past the sarcasm, some good insights. I like the title of the post “Finally, a way to reach female, left-handed bowlers interested in major appliances”. I like the quote: “Google responded with the truism that […]

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Going Off Portal

May 3rd, 2006 · 1 Comment

Will mobile content go the way of the Internet? That is, will it be open and freely distributed directly to the user or will it be channeled through the portals or “walled gardens” of the carriers? In an article called Clash Over Content Delivery from CNet the writer talks about content owners wanting more direct […]

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