What's To Come

Discussions about trends and things in the future by Andy Huckaba

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Entries from July 2006

What’s Wrong With This Model!?

July 19th, 2006 · No Comments

In a recent article in Brandweek titled Sprint Users Can Get ‘Primped’ a show provided through GoTV is provided to Sprint mobile customers for $6.99/month with no ads, but with product placement embedded in the video. I’m sorry, but I don’t get it! The customer will pay $6.99 and they’re charged for air-time and they’re […]

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Old Habits Are So Hard To Break

July 13th, 2006 · No Comments

While I’m overly engaged and excited about the concept of contextuality, that is getting the right ad to the right person at the right time, I’m reminded in an article I just read today on MediaPost.com how far we really have to go. See Magna TV Ratings Czar Debunks Nielsen’s Commercial Ratings Plan, Calls It […]

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I’m Back!

July 11th, 2006 · 1 Comment

Sorry for the break from posting. I’m back and looking at issues involving advertising, targeting and analytics. I may take a detour periodically to review other like or interesting issues. I just ran across an article from the WSJ entitled Nielsen Plans to Track Viewership Of TV Commercials for First Time. Very interesting concept that […]

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