What's To Come

Discussions about trends and things in the future by Andy Huckaba

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Entries from August 2006

Receptivity of Mobile Ads

August 31st, 2006 · No Comments

From Mobile Europe, Teens embrace mobile marketing in 2006 continues to point out the importance of relevancy and the potential for positive responses assuming a well designed and targeted ad. “The power of mobile marketing has always been in its ability to target a distinct group of consumers, unlike spam or junk mail, which rely […]

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Mobile Targeting Interview

August 25th, 2006 · No Comments

Here is a link to an interesting interview with Tom Burgess, CEO of Third Screen Media found in BehavioralInsider. The article is titled “Mobile Targeting: Ready to Get Serious In 2007” by Phil Leggiere. It’s a good discussion about the status of targeting over mobile and the use of location based services to tighten up […]

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Location Based Services – Quite a Value Proposition!

August 25th, 2006 · No Comments

Location Based Services (LBS) over mobile devices create quite a value proposition for mobile carriers and marketers. Just think of the targeting possibilities knowing not only who you are trying to target, but where they are! This is truly trying to send the right message to the right person at the right time and in […]

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Mobile Innovations

August 24th, 2006 · No Comments

Worth reading is an article from David Haskin of TechWeb titled “6 Mobile Innovations That Will Change Your Life“

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Marketing Model Shifts Challenges Agencies

August 15th, 2006 · No Comments

I found the article Marketing Model Shifts Challenges Agencies and linked PDF to be interesting and worth a read. Of note was the quote “ Consumers, reports the study, weaned on the power of the Internet and weary of intrusive media bombardment, expect that relevant product information will be available at their fingertips.” And “Interview […]

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A World without Channels

August 10th, 2006 · No Comments

In earlier posts I wrote about the explosion of media choices the consumer has, translating into more control for the consumer over how they use their media. I also wrote about the potential provided by IPTV where fundamentally the delivery method has changed from all channels being delivered at the same time to more of […]

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Worth Reading

August 1st, 2006 · No Comments

MediaPost.com had a very interesting article entitled “Send In The Ads” that addressed the current climate surrounding advertising over mobile devices. This challenges the old subscription model used by the current mobile carriers. It paints an accurate picture of not only the promises of mobile advertising, but the realities of acceptance and deployment. We’re at […]

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