What's To Come

Discussions about trends and things in the future by Andy Huckaba

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Entries from January 2007

What Do I get in Exchange?

January 16th, 2007 · No Comments

Reacting to a blog on Mediapost called 2007 Mobile Advertisers Ask: Can You See Me Now? I think the author is right on when he talks about the contract between the advertiser and the advertisee. You see, in mobile, as in any ad medium it has to be worth it to take the ads. On […]

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The Great Cell-Phone Advertising Threat

January 9th, 2007 · 1 Comment

I got a chuckle when I read the article in ComputerWorld entitled The great cell-phone advertising threat: They’re coming, but there are smart and dumb ways to handle them It’s by Craig J. Mathias, a principal with Farpoint Group. He captures what many are thinking in terms of their frustrations with ads everywhere. More importantly […]

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