What's To Come

Discussions about trends and things in the future by Andy Huckaba

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Entries from March 2007

Mobile Targeting Challenges

March 1st, 2007 · 1 Comment

Advertising to mobile devices is intriguing to many advertisers because of the promise of reaching a highly targeted audience on the move. Much has been written about the number of wireless subscribers (230 million in the U.S.), the personal nature of a mobile phone and the potential for location based advertising. Here’s the dilemma. Maybe […]

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