What's To Come

Discussions about trends and things in the future by Andy Huckaba

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Marketing Model Shifts Challenges Agencies

August 15th, 2006 · No Comments

I found the article Marketing Model Shifts Challenges Agencies and linked PDF to be interesting and worth a read.

Of note was the quote “ Consumers, reports the study, weaned on the power of the Internet and weary of intrusive media bombardment, expect that relevant product information will be available at their fingertips.”

And “Interview respondents have become “channel agnostic,”

Andy

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