What's To Come

Discussions about trends and things in the future by Andy Huckaba

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Location Based Services – Quite a Value Proposition!

August 25th, 2006 · No Comments

Location Based Services (LBS) over mobile devices create quite a value proposition for mobile carriers and marketers. Just think of the targeting possibilities knowing not only who you are trying to target, but where they are! This is truly trying to send the right message to the right person at the right time and in the right place! Contextuality!

In a ClickZ article by Laura Marriott, she talks about how this all might come together. A quote from the article:

The where is only one component for location services. Imagine if we also knew the who, knowing details about consumers at any time: their interests, availability, and personal information. Together, the who and where would be a valuable combination for any mobile marketer. It would enable true consumer targeting based on the consumer’s exact preferences at the time and place the consumer is ready to interact with your brand. Wow!

I say this is an interesting trend and technology to watch that promises value for both the marketer and consumer. The privacy issues, however may get a little sticky.


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