What's To Come

Discussions about trends and things in the future by Andy Huckaba

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Mobile Targeting Interview

August 25th, 2006 · No Comments

Here is a link to an interesting interview with Tom Burgess, CEO of Third Screen Media found in BehavioralInsider. The article is titled “Mobile Targeting: Ready to Get Serious In 2007” by Phil Leggiere.

It’s a good discussion about the status of targeting over mobile and the use of location based services to tighten up the targeted audience. I think he’s being a little over optimistic about where the carriers are in terms of their psychological and technical readiness to start targeting over mobile. Right now, at best they are doing banner ads that aren’t targeted. This is not to say we won’t get there, but probably not in the next six months or later.

How do you feel about targeted ads over mobile devices?


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