What's To Come

Discussions about trends and things in the future by Andy Huckaba

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Receptivity of Mobile Ads

August 31st, 2006 · No Comments

From Mobile Europe, Teens embrace mobile marketing in 2006 continues to point out the importance of relevancy and the potential for positive responses assuming a well designed and targeted ad.

“The power of mobile marketing has always been in its ability to target a distinct group of consumers, unlike spam or junk mail, which rely on sending out millions of messages in the hope that a tiny percentage respond. The report shows that the consumer is now receptive to receiving mobile advertising – as long as the messages sent out are well designed and carefully targeted.”

With the mobile carriers jump into realizing ad revenue through their mobile portals, they’ve generally taken the easy route with what is essentially broadcast advertising via banners. They’ve missed the point as stated above and what promises to be the real advantage of advertising over mobile and that is targeting.

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