What's To Come

Discussions about trends and things in the future by Andy Huckaba

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SMS Messaging a Winner for Presidential Campaigns

February 18th, 2008 · No Comments

In an article on MarketingCharts.com titled Mobile Advertising Changes Voters’ Attitudes and Behaviors, some astounding results are cited from recent Presidential campaigns on the use of SMS ads to promote their candidate.

The overall impact was considerable, with 28% altering their voting intentions

If you were to get a text message on your phone for a particular candidate, would it:

a. cause you to pay more attention to that candidate?
b. make you more likely to vote for that candidate?
c. turn you off completely?

How would you feel if you got a blast message from a Presidential candidate?

This campaign cycle is displaying some unique uses of mobile technology. Political Consultants will try anything if it gives them an upper hand on their opponents. Expect to see a lot more as we move toward the November elections.


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