What's to Come

Breaking Down the Walls

The walled-garden approach "didn't work with AOL, It's not going to work in mobile either. That's the message in the recent article Breaking Down the Walls Of Phones' Web Gardens found in the Wall Street Journal.

I've blogged on this before, see my post called Going Off-Portal and stand by my assertion that the mobile web needs to be open. In fact, as more people use it, they will demand it and move to carriers who will allow them to freely surf via their phones. Carriers worry about the control and loss of incremental revenue if they don't control the selections. They also worry about lost future ad revenues they may control through their walled garden approach. They need to start worrying more about losing customers who have better choices with their competitors.

posted by Andy Huckaba @ 2:45 PM