A Diversion
A couple of random thoughts to share:First, on Guy Kawasaki's blog, take a look at the posting on The Art of The Executive Summary. Really some good thoughts and the comments are interesting as well. I've written many executive summaries for businesses and find this overview refreshing, convicting and validating. Guy has a nice way of writing the stuff.
Second, the CTIA conference in Las Vegas starts this week and should play host to some 40,000 people. Keep your eyes on the mobile trends especially mobile advertising. You'll hear a lot about that and its promise. I'm seeing the buzz as I talk with agencies and advertisers. My mantra is: don't settle for the basic and nearly valueless use of broadcast advertising over mobile when the platform is perfect for specific targeting and accountability! Broadcast will be there, but if too pervasive will drive away the interest and the opportunity to get the right ad to the right person. This is where the real value proposition is.
-Andy
posted by Andy Huckaba @ 2:40 PM
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